Stan Store vs Gumroad
Stan Store and Gumroad both let creators sell digital products, but their pricing philosophies are opposites. Stan Store charges a flat monthly subscription and takes no cut of sales; Gumroad is free to start but takes a flat cut on every transaction. Which wins comes down to your sales volume and how much you value bundled creator tools.
Quick answer
Pick Stan Store if you sell enough that a flat subscription with no per-sale cut beats a percentage, and you want bundled courses, coaching and bookings; pick Gumroad if you're starting out, sell occasionally, and prefer no monthly fee even if it takes a cut of each sale. Stan pays to your own Stripe while Gumroad is merchant of record. For a free all-in-one with no monthly fee and no cut, OneSol lets you keep 100% of every sale.
Stan Store vs Gumroad at a glance
| Feature | Stan Store | Gumroad |
|---|---|---|
| Free plan | Trial only | Yes |
| Pricing model | Flat monthly | Free + per-sale cut |
| Platform cut on sales | No platform cut | Flat cut on all sales |
| Payments to your own account | Own Stripe | Payout (merchant of record) |
| Courses & coaching | Yes | Limited |
| Bookings & calls | Yes | No |
| Email capture | Yes | Yes |
| Ease of use | Very simple | Very simple |
Competitor features and pricing can change — check their current plans before deciding.
1. Who Stan Store is best for
Stan Store suits higher-volume creators, coaches and course sellers who want everything bundled — products, courses, coaching bookings and email — behind one predictable monthly fee with no per-sale cut. Money goes to your own Stripe. Once you're selling steadily, a flat fee often beats paying a percentage on every order.
2. Who Gumroad is best for
Gumroad is the safer bet for beginners and occasional sellers who don't want a monthly bill and value the simplest proven checkout with tax handled for them. The catch is a flat cut on every sale and its merchant-of-record model, which pays you out on a schedule. It's low-commitment but scales in cost with your revenue.
3. The cost that's easy to miss
Stan's subscription bills every month regardless of whether you sell, so a slow month still costs you. Gumroad's cut quietly grows with revenue, so the 'free' option gets more expensive the more you sell. The break-even point is entirely about your monthly volume.
The verdict
A subscription or a per-sale cut — with Stan Store and Gumroad you pick your poison. OneSol removes both: sell products, run coaching bookings and capture emails from one free link, paid straight to your own Stripe with no platform cut, so 100% of every sale stays yours.
FAQ
Is Stan Store or Gumroad cheaper?
It depends on volume: Gumroad's per-sale cut is cheaper when you sell little, while Stan Store's flat subscription can be cheaper once you sell a lot. Map it against your monthly revenue.
Which takes a cut of sales?
Gumroad takes a flat cut on every sale; Stan Store takes no platform cut but charges a monthly subscription instead.
Do I get paid directly?
Stan Store connects to your own Stripe. Gumroad is the merchant of record and pays you out on a schedule.
Is there a free option with no monthly fee and no cut?
Yes — OneSol is free with no subscription and no platform cut; payments go straight to your own Stripe so you keep 100% of every sale.