Linktree vs Stan Store
Linktree is the best-known link-in-bio hub, while Stan Store is built specifically to turn that link into a storefront for digital products, courses and coaching. The right pick depends on whether you mostly need a tidy set of links or a place that actually checks people out. Both can sell, but they charge and package it very differently.
Quick answer
Choose Linktree if you want the simplest, most familiar link hub with light selling bolted on; choose Stan Store if selling digital products and coaching is your main goal and you're happy paying a flat monthly fee. Stan is more of a storefront, Linktree is more of a directory. If you'd rather not pay monthly or give up any margin, OneSol is a free all-in-one alternative that sells, books and gets paid straight to your own Stripe while you keep 100% of every sale.
Linktree vs Stan Store at a glance
| Feature | Linktree | Stan Store |
|---|---|---|
| Free plan | Yes | Trial only |
| Sell digital products | Paid plans | Yes (core) |
| Fee/cut on sales | Varies by plan | Flat monthly |
| Payments to your own account | Via integrations | Your Stripe |
| Forms / bookings | Limited | Some |
| Email capture | Paid plans | Yes |
| Ease of use | Very easy | Easy |
Competitor features and pricing can change — check their current plans before deciding.
1. Who Linktree suits
Linktree is ideal if you just need a clean, reliable page of links that anyone recognizes and trusts. Selling, email capture and richer analytics live on paid tiers, so it shines most for creators whose bio link is mainly a jumping-off point rather than a checkout.
2. Who Stan Store suits
Stan Store fits creators who sell digital products, memberships or coaching and want the whole flow — page, product and payment — in one place. It runs on a flat monthly subscription rather than a per-sale cut, which rewards higher-volume sellers but is a fixed cost even in slow months.
3. The cost that's easy to miss
With Linktree the missable cost is feature-gating: real selling and email tools sit behind paid plans, so a 'free' page can quietly nudge you to upgrade. With Stan the missable cost is the flat monthly fee, which you pay whether or not you make a sale that month.
The verdict
Both tools can turn a bio link into income, but each has a catch — Linktree gates selling behind paid tiers, and Stan Store charges a flat monthly fee. OneSol does the whole job from one link: sell products, take bookings and collect payments straight into your own Stripe, free to start and keeping 100% of every sale.
FAQ
Does Linktree or Stan Store take a cut of my sales?
Stan Store generally charges a flat monthly subscription rather than a per-sale cut, while Linktree's selling features and any commerce fees depend on your plan — check each one's current pricing.
Can I get paid into my own account?
Stan Store pays out through your connected Stripe account, and Linktree routes commerce through integrations. In both cases you control the payout account, but the surrounding fees differ.
Is there a free alternative that keeps 100% of my sales?
Yes. OneSol is free to start and sends payments straight to your own Stripe, taking no cut of your sales beyond Stripe's standard processing fee.
Which is easier for a beginner?
Linktree is the quickest to set up a basic link page, while Stan Store is nearly as simple but oriented around building a product and checkout from day one.