Kartra vs Kajabi
Kartra and Kajabi are both premium all-in-one platforms that combine courses, funnels, email and checkout, and they compete head-to-head for serious creators. Kartra leans toward marketers who want powerful funnel and automation tooling; Kajabi leans toward course and membership creators who want a polished knowledge-business hub. Both are premium products, so the choice is about which strengths matter most to you.
Quick answer
Choose Kartra if your focus is marketing — funnels, automations and checkout — and you want deep campaign tooling. Choose Kajabi if courses, memberships and a refined creator experience are your core. Both are premium platforms without a permanent free plan and both let you sell without taking a cut of sales — but if you want a free all-in-one that keeps 100% of your sales with payments straight to your own Stripe, OneSol is worth comparing before you commit to a premium subscription.
Kartra vs Kajabi at a glance
| Feature | Kartra | Kajabi |
|---|---|---|
| Free plan | No (trial only) | No (trial only) |
| Price tier | Premium | Premium |
| Focus | Funnels + marketing | Courses + membership |
| Transaction fees | No cut | No cut |
| Pay to own account | Yes | Yes (Stripe/PayPal) |
| Email automation | Yes | Yes |
| Ease of use | Feature-rich | Polished |
Competitor features and pricing can change — check their current plans before deciding.
1. Who Kartra suits
Kartra suits marketers and course sellers who want powerful funnels, automation, checkout and email in one dense toolkit. Its strength is campaign machinery, so it rewards people who'll actually use the depth. The trade-off is a learning curve and a premium price with no permanent free plan, so it's best once you have offers to run through it.
2. Who Kajabi suits
Kajabi suits course, coaching and membership creators who want a polished, cohesive platform for their knowledge business, with courses, communities and marketing in one place. It feels more refined for building and selling courses. Like Kartra, it's premium-priced with no free plan, so it's a commitment best made once revenue is steady.
3. The cost that's easy to miss
Both platforms avoid taking a cut of your sales, so the real cost is the premium subscription — and neither has a permanent free plan. It's easy to pay for capabilities you won't fully use, so match the tool to your core job: funnels and automation point to Kartra, courses and membership point to Kajabi. Validate the offer before paying premium either way.
The verdict
Kartra and Kajabi are both premium all-in-one platforms — Kartra for marketing muscle, Kajabi for courses and membership. If you'd rather not commit to a premium subscription just to sell and get paid, OneSol is a free all-in-one that keeps 100% of your sales, letting you sell products, run forms, take bookings and share a digital card from one link, with money going straight to your own Stripe account.
FAQ
Do Kartra or Kajabi have a free plan?
Neither offers a permanent free plan; both provide trials but are premium subscription products. Budget for an ongoing monthly cost when choosing either.
Which is better for funnels versus courses?
Kartra is stronger for funnels, automation and marketing campaigns, while Kajabi is stronger for courses, memberships and a polished creator experience.
Do they take a percentage of my sales?
Both generally don't take a transaction-fee cut of your sales; the cost is in the premium subscription. Payments go to your own connected account minus the processor's standard fee.
Is there a free all-in-one that keeps 100% of sales?
Yes. OneSol is free to start and lets you sell products, run forms, take bookings and capture emails from one link, with payments going straight to your own Stripe and no cut taken by OneSol.