The majority of people who reach your page do it on a phone, often more than two in three. Yet most pages are built and admired on a big laptop screen, where everything looks fine — and then quietly falls apart on the device most people actually use.
Design where they are
- Check every page on your phone before you call it done — that's the real version.
- Make buttons big enough for a thumb and text large enough to read without zoom.
- Keep forms short; typing on a phone is where long forms go to die.
Fast matters more on mobile
Phones are often on slower connections and shorter patience. A page that takes its time loading loses mobile visitors fastest. Light and quick beats rich and slow, every time.