How to Sell Tickets to a Paid Webinar (Free Guide)
A paid webinar turns your expertise into income in a single live session — but only if people actually register and pay. This guide covers choosing a topic worth paying for, pricing your ticket, selling registrations, and running a session attendees are glad they bought.
Quick answer
To sell a paid webinar, choose a specific, high-value topic with a clear takeaway, set a ticket price (often $10–$100 depending on depth), and sell tickets through an event page. OneSol's event ticketing collects registrations and payments straight to your own Stripe account with no cut taken — from one shareable link — and captures every attendee's email. Then send reminders before the session, deliver real value live, and follow up with a replay and a next offer.
1. Pick a topic people will pay to attend
Choose a narrow, urgent problem your audience wants solved now, and promise one concrete outcome they'll leave with. A specific title ('Build your first sales funnel in 90 minutes') outsells a vague one ('marketing tips'). Paid attendees expect depth, so plan to teach something they can't easily find for free.
2. Set your ticket price and format
Price by the value of the outcome and your authority — anywhere from $10 for a short session to $100+ for advanced training. Decide the format (live teaching, workshop-style, or Q&A) and keep it tight, ideally 60–90 minutes. Consider an early-bird price to reward people who register sooner.
3. Sell tickets and collect registrations
Create an event page with the date, promise, and price, and sell tickets through OneSol so payments go to your own Stripe and you keep every registrant's email on your own list. Share that one link across your bio, posts, and emails, and open sales at least a week or two ahead. Owning the attendee list lets you remind, follow up, and sell to them again.
4. Deliver the session and follow up
Send reminder emails 24 hours and 1 hour before to lift attendance, and start on time with your promised outcome front and center. End with a clear next step — a replay, a related offer, or a coaching package — while interest is high. Email the recording to everyone who registered, since even no-shows paid and may buy again.
Ready to start? OneSol is free.
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FAQ
How much should I charge for a webinar ticket?
Anywhere from $10 for a short session to $100 or more for in-depth training, based on the outcome and your expertise. When in doubt, price a little higher and over-deliver.
What platform do I run the webinar on?
Any video tool works — Zoom, Google Meet, or similar. Sell and collect registrations separately (for example with OneSol event tickets) so you own the attendee emails, then send them the meeting link.
How far ahead should I start selling tickets?
Open sales one to two weeks before the event so there's time to promote without losing urgency. Most registrations arrive in the first 48 hours and the final 48 hours.
How do I get people to actually show up?
Send reminder emails 24 hours and 1 hour before, keep the session short and focused, and restate the outcome they'll get. Offering a recording to registrants also reassures people who can't make it live.
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