How to Increase Average Order Value (Free 2026 Guide)
Average order value (AOV) is how much a customer spends per order — and raising it grows revenue without needing a single new visitor. Small changes at checkout and in how you package products can lift it meaningfully. Here are four proven tactics you can set up today.
Quick answer
Increase average order value by bundling related products, offering an upsell or order bump at checkout, and setting a reward threshold like free shipping over a set amount. These nudge each buyer to spend a little more without any new traffic. OneSol's free storefront (onesol.io) lets you sell bundles and multiple products from one link.
1. Bundle related products so buying more feels smart
Group items that naturally go together and price the bundle slightly below buying them separately, so the customer gets value and you get a bigger order. Bundles work because they simplify the decision and raise perceived value. Even two digital products packaged together can lift your average order noticeably.
2. Add an upsell or order bump at checkout
Offer a relevant add-on right when the customer is ready to pay — a template pack with a course, a warranty with a gadget, a rush option with a booking. Because they're already committed, a well-placed bump converts far better than a separate pitch. Keep it low-cost and obviously related.
3. Set a reward threshold
Offer free shipping, a bonus, or a discount once the cart passes a set amount just above your current average order. Buyers will often add an item to reach it, lifting your average in the process. Set the threshold from your real numbers, not a guess.
4. Anchor with a premium option
List a higher-priced tier next to your standard one so the standard looks like great value and some buyers choose the premium. Price anchoring shifts what feels 'normal' to spend. Even if few pick the top tier, its presence raises the average everyone else pays.
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FAQ
What is a good average order value?
There's no universal number — a good AOV is one trending upward relative to your own baseline. Compare against your past months, not against other businesses.
How do I calculate average order value?
Divide total revenue by the number of orders over the same period. Track it monthly so you can see whether your tactics are actually working.
Is raising prices the same as raising AOV?
Related but not identical. Raising prices lifts AOV per item, while bundles, upsells, and thresholds raise it by increasing quantity — often with less customer resistance.
Which AOV tactic should I try first?
Start with an order bump or a bundle, since they need no extra traffic and take minutes to set up. Measure the change before layering on more tactics.
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