The instinct is to make refunds hard, to protect the money. In practice, a painful refund process costs more than it saves: hours of arguing, a furious ex-customer, a bad review that scares off ten future ones. The money you 'protected' was never worth that.
Easy refunds are cheap insurance
Let unhappy buyers get their money back quickly and without a fight, and something surprising happens — most stay loyal, some buy again, and almost none leave the scathing review that a battle would have earned. A frictionless refund turns a bad moment into a fair one.
It makes buying easier too
A visible, generous refund promise removes the risk that stops first-time buyers. 'If it's not for you, one click and it's back' converts hesitant people — and the tiny refund rate it costs is dwarfed by the extra sales it wins.