The temptation is to add everything you have ever done. Every link, every platform, every old project, all stacked into one anxious column. That page does not read as generous — it reads as indecisive, and indecision is contagious.
A better page is built in layers, from the one thing that matters most down to the details only a few people need.
Layer one: the single primary action
Right at the top, above anything else, put the one button you most want pressed. Book a call, buy the guide, join the waitlist. If a visitor only ever sees the first screen, this is the thing they should be able to do.
- Make it a full-width button, not a small text link.
- Use a verb: "Book", "Get", "Start" — not just a noun.
- One primary action per page. Two primaries means no primary.
Layer two: proof and context
A stranger needs a reason to trust that button. One line describing who you help, plus one concrete piece of proof, does the job. A number, a named client, a recognisable logo — anything real beats a paragraph of adjectives.
Layer three: the useful extras
Below the fold you can add the supporting links people occasionally want. Your latest release, your other products, a way to get in touch. These are not the star of the show, so they get smaller buttons and a quieter place.
- A secondary offer or your full catalogue.
- A short contact or enquiry form.
- A newsletter sign-up to keep the relationship going.
What to cut
Cut anything you added only because the field was there. Dead links, platforms you have abandoned, buttons that duplicate each other. Every extra choice you offer slightly lowers the odds of the one choice you actually want.
You can lay this out in minutes at onesol.io — a clean page with one clear action on top and the extras tucked neatly below.