The temptation is to add everything you have ever done. Every link, every platform, every old project, all stacked into one anxious column. That page does not read as generous — it reads as indecisive, and indecision is contagious.
A better page is built in layers, from the one thing that matters most down to the details only a few people need.
Layer one: the single primary action
Right at the top, above anything else, put the one button you most want pressed. Book a call, buy the guide, join the waitlist. If a visitor only ever sees the first screen, this is the thing they should be able to do.
- Make it a full-width button, not a small text link.
- Use a verb: "Book", "Get", "Start" — not just a noun.
- One primary action per page. Two primaries means no primary.
Layer two: proof and context
A stranger needs a reason to trust that button. One line describing who you help, plus one concrete piece of proof, does the job. A number, a named client, a recognisable logo — anything real beats a paragraph of adjectives.
Layer three: the useful extras
Below the fold you can add the supporting links people occasionally want. Your latest release, your other products, a way to get in touch. These are not the star of the show, so they get smaller buttons and a quieter place.
- A secondary offer or your full catalogue.
- A short contact or enquiry form.
- A newsletter sign-up to keep the relationship going.
What to cut
Cut anything you added only because the field was there. Dead links, platforms you have abandoned, buttons that duplicate each other. Every extra choice you offer slightly lowers the odds of the one choice you actually want.
You can lay this out in minutes at onesol.io — a clean page with one clear action on top and the extras tucked neatly below.
Rank Your Links by What They Earn
The order of your links is a decision, not an accident, and most people get it wrong by listing things newest-first or prettiest-first. Order them by what they earn or move you towards — the link that makes money or captures a lead goes at the top, every time. Attention drains as people scroll, so the top slot is your most valuable ground.
A good discipline is the three-tap rule: the thing you most want someone to do should be reachable in the first tap, not buried beneath your podcast, your newsletter, and three old campaigns. If a stranger landed on your page cold, would the most important action be the first thing they saw? If not, reorder.
Concretely: a candle maker who wants sales leads with "Shop the new batch," then "Join the restock list," then everything else. The Spotify link and the old blog post can live at the bottom, or not at all — they're rarely why anyone came.
The Cut Test: Would You Miss the Click?
A cluttered link in bio isn't generous, it's paralysing — every extra option makes the important one harder to find. The way to decide what stays is to ask of each link: if I removed this, would I actually miss the clicks? Most people can't remember the last time anyone tapped half of theirs.
Give it a simple rule and honour it. If a link has earned no meaningful taps in thirty days, bury it below the fold or cut it entirely. The common mistake is leaving every past campaign live forever — the "Black Friday" link still sitting there in March, the event that happened last spring — until the page becomes an archive nobody asked for.
Cutting feels uncomfortable because it looks like doing less, but a page with four confident links converts better than one with twelve hopeful ones. Remove the noise and the thing that pays finally gets the attention it was always meant to have.
Rotate the Top Slot With the Season
A link in bio isn't a monument; it's a shop window, and shop windows change. The top slot should reflect what matters this week, not what mattered when you first set it up. Treat it as the one thing you'd say to a customer if you had five seconds.
In December a café swaps its top link to "Order your Christmas platters"; in January that becomes "Book a quiet weekday table"; by spring it's the new menu. The rest of the page can stay stable, but that first slot moves with the calendar and with whatever you're genuinely pushing right now.
Put a recurring note in your diary — first of the month, check the top link. It takes two minutes and keeps the page feeling alive rather than abandoned. A visitor can tell the difference between a page set once and forgotten and one that clearly knows what season it is.