People don't connect with feature lists — they connect with reasons. Why you built this, what problem drove you mad enough to solve it, who it's really for. A short, true story does something a spec sheet never can: it makes a stranger care.
Tell the honest version
The best origin story isn't heroic, it's relatable. 'I kept losing sales at checkout, got fed up, and built the thing I wished existed' invites the reader in, because they've felt that frustration too. Your struggle is the bridge to theirs.
Then get out of the way
A story earns attention; it doesn't close the sale by itself. Tell it briefly, connect it to what the buyer wants, and then make the next step obvious. Story to set up, clear ask to finish.