Speed feels like a technical detail, so creators ignore it. But a slow page loses buyers before the page even appears. They tap, they wait, and a surprising number simply give up in that gap — a sale lost to a spinner, not to your price or your product.
Where the seconds go
- Huge, unoptimised images that take an age on mobile data.
- A pile of third-party scripts and widgets each phoning home.
- Pages stitched from several slow tools loading in sequence.
Fast is a feature
A page that appears instantly feels trustworthy and effortless; a slow one feels broken before you've judged the content. Lighter images, fewer moving parts and one system instead of five all buy back the seconds that were costing you sales.