All posts
Playbook··5 min read

Pricing for your very first client

The first time someone offers to pay you, panic sets in and the number comes out too low. A calmer way to land on it.

A spread of world banknotes

Your first paying client is thrilling and terrifying, and the terror usually wins at the moment of quoting. You blurt out a number far below what the work is worth, because charging feels presumptuous. That low anchor then haunts every quote after it.

Don't anchor your future to fear

The first price you say tends to set your sense of 'normal'. Quote too low to feel safe, and you'll spend a year clawing back up. Pick a number that makes you slightly uncomfortable — that discomfort usually means it's closer to fair.

Charge for the result, not your nerves

The client isn't paying for your confidence; they're paying for an outcome. Price against what that outcome is worth to them. Your nervousness is real, but it's a bad pricing consultant.

Run all of this from one link.

Free to start — no card required.