A media kit's job is to make a busy person say 'yes, let's talk' quickly. The elaborate ten-slide deck fails at this, because the person deciding has forty other emails and will not open a download to find your rates.
One page, readable in the time it takes to skim, is what actually gets forwarded to the person who signs off.
What earns a spot on the page
- Who your audience is — not just how many, but who: the detail a brand actually cares about.
- A couple of real numbers — reach, engagement, a result from past work. Honest beats impressive.
- Proof — one or two examples of work you've done that looks like what they'd want.
- What you offer and how to start — so the reply is 'yes' and not 'so what do you do?'
Make it a link, not a file
A media kit that lives at a link is one you can update without resending, that opens on any device, and that you can see whether they viewed. A PDF attachment is a dead end by comparison — old the moment you send it and invisible after.