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Craft··4 min read

Make your link worth clicking

A link is a promise about what's on the other side. Vague promises get ignored; specific ones get tapped.

A tablet showing a search page on a marble surface

Between your post and your product sits a link, and that link is a tiny promise. 'Check it out' promises nothing and earns nothing. The words around a link decide whether the tap feels worth it, and most creators leave those words empty.

Promise something specific

Tell people exactly what they'll get: 'the full pricing breakdown', 'the template I mentioned', 'today's deal'. A concrete promise gives the brain a reason to act; a vague one gives it a reason to keep scrolling.

Then keep the promise

A specific promise raises the stakes: the destination has to deliver it immediately. Send someone who wanted 'the template' to a cluttered homepage and you've broken the deal — and taught them to ignore your next link.

Run all of this from one link.

Free to start — no card required.