A pre-order flips the usual order of things: instead of building something and hoping it sells, you sell it first and build it for people who've already paid. That's not just cash flow — it's certainty that you're making something wanted.
Do it honestly
- Be clear it's a pre-order and when it'll actually arrive.
- Offer a real reason to buy early — a lower price, a bonus, first access.
- Only promise what you're confident you can deliver on time.
Small audiences work too
You don't need thousands. A handful of true fans who buy early gives you the proof, the funds and the momentum to finish. And delivering well to them builds the trust that makes the next launch bigger.