Before anyone's bought, you have no proof — and the lack of proof is part of why nobody's bought. It feels like a trap. It isn't. You can gather your first testimonials without waiting for a wave of paying customers to appear.
Ways to break the loop
- Give it free to a few ideal people in exchange for honest feedback.
- Ask past clients or colleagues who've seen your work to vouch for it.
- Turn a genuine thank-you message you already received into a quote, with permission.
Ask specifically
Don't ask 'was it good?' — you'll get 'yes'. Ask what problem it solved and what nearly stopped them buying. Those answers become the testimonials that actually persuade the next person, because they speak to real doubts.