The moment after someone pays for a download is the moment they're most likely to regret it — or to become a fan for life. A file that arrives instantly and just works confirms they made a good call. One that stalls, breaks, or never shows plants doubt exactly when trust is fragile.
Delivery isn't logistics you can ignore. It's the last chapter of the product, and buyers judge the whole thing by it.
Get the last mile right
- Deliver on the spot — the download should be there the instant payment clears, not 'within 24 hours'.
- Send it by email too — people close tabs; a copy in the inbox is the safety net.
- Test it on a phone — a lot of buyers are on mobile, and a file that won't open there is a refund waiting to happen.
Say what they've got
A one-line note with the download — what it is, how to use it, who to reply to if it breaks — turns a bare file into something that feels looked-after. It costs you a sentence and buys you a lot of goodwill.